The origins of Labubu: how this quirky character took over collectors’ hearts

Labubu, the mischievous and charming little creature, has become a global sensation in the world of collectible designer toys. From its distinctive grin to its ever-expanding universe of characters, Labubu has captured the hearts of collectors worldwide. But where did this quirky figure come from, and how did it rise to prominence? Let’s dive into the fascinating origins of Labubu and its journey to becoming a must-have collectible.

The Birth of Labubu: Who Created It?

Labubu was brought to life by renowned Hong Kong-based artist Kasing Lung, whose artistic vision blends fantasy, folklore, and storytelling. Before creating Labubu, Kasing Lung was already known for his surreal and whimsical illustrations, which often featured mythical creatures and dreamlike settings. His work resonated deeply with fans of designer toys, setting the stage for Labubu’s eventual debut.

Labubu made its first appearance through Pop Mart, the powerhouse brand that specializes in blind box collectibles and designer toys. Recognizing the potential of Kasing Lung’s unique style, Pop Mart collaborated with him to introduce Labubu to the world, launching the first series of Labubu figures under their “The Monsters” lineup.

The Inspiration Behind Labubu’s Design

Labubu’s distinctive look—its wide, toothy grin, pointed ears, and expressive eyes—makes it instantly recognizable. The character is inspired by folktales and childhood imagination, reflecting Kasing Lung’s fascination with storytelling and mythical beings. Some speculate that Labubu embodies elements of mischievous trickster spirits found in Eastern folklore, while others see it as a whimsical fusion of a fox, a goblin, and a playful child.

Unlike traditional action figures or model toys, Labubu thrives on mystery and surprise, as many of its editions are released in blind boxes, where buyers do not know which figure they will receive. This unpredictability has fueled the excitement surrounding Labubu, turning each purchase into a thrilling unboxing experience.

The Rise of Labubu: How It Became a Collector’s Favorite

From its humble beginnings, Labubu quickly gained popularity due to its adorable yet mischievous personality. Pop Mart’s strategy of releasing limited-edition series, along with collaborations featuring exclusive designs, made Labubu highly sought after.

Here are a few key factors that contributed to Labubu’s rise:

1. Blind Box Culture: The rise of blind box collecting, especially in Asia, made Labubu a perfect fit for toy enthusiasts who love surprises.

2. Limited Editions & Rare Finds: Pop Mart frequently releases limited-run collections, making certain Labubu figures incredibly valuable in the resale market.

3. Cross-Cultural Appeal: Labubu’s cute-yet-mischievous aesthetic resonates with fans of both Western and Eastern toy cultures.

4. Social Media Buzz: Unboxing videos, collector showcases, and fan art on platforms like Instagram and TikTok have made Labubu a viral sensation.
   
   

Labubu Today: A Growing Universe

Over the years, Labubu has expanded beyond its original “The Monsters” series. It has now been featured in multiple collaborations, including special collections with well-known brands like SpongeBob SquarePants, Coca-Cola, and even high-fashion brands. New editions constantly introduce different outfits, accessories, and even Labubu-inspired plush toys.

Additionally, Labubu has built a strong collector’s community, where fans eagerly trade figures, discuss upcoming releases, and showcase their prized collections. Online platforms, collector conventions, and exclusive Pop Mart events have further fueled Labubu’s presence in the designer toy world.

The Future of Labubu

As Labubu continues to evolve, one thing is certain: its charm and mystery will keep collectors hooked for years to come. With more collaborations, creative editions, and an ever-growing fan base, Labubu is not just a collectible—it’s a cultural icon in the designer toy industry.

Whether you’re a longtime collector or just discovering Labubu for the first time, one thing remains true: Labubu’s story is still being written, and every new release adds another chapter to its magical world.