Why Labubu is a great investment for collectors

Labubu has taken the world of designer toys by storm, attracting collectors, enthusiasts, and even investors looking for valuable pieces to add to their portfolios. With its unique charm, limited availability, and strong resale market, Labubu figures have proven to be more than just collectibles—they are an appreciating asset. But what makes Labubu such a solid investment, and how can collectors maximize their returns? In this guide, we explore why Labubu figures are a great investment and how to build a valuable collection.

1. Limited editions and scarcity drive value

One of the key factors that make Labubu figures a great investment is their limited production. Pop Mart releases Labubu figures in blind boxes, special editions, and collaborations, often in limited quantities. Once a series is sold out, it is rarely restocked, increasing demand and driving up resale prices.

Collectors who manage to secure rare or exclusive editions often see their figures appreciate significantly in value. Special collaborations, event-exclusive releases, and first editions tend to command the highest resale prices.

2. A growing global market for designer toys

The designer toy market has expanded significantly over the past decade, with Labubu leading the charge alongside other collectible brands. The rise of blind box culture, particularly in Asia, North America, and Europe, has created a thriving secondary market where sought-after figures can be resold for multiples of their original retail price.

Pop Mart’s global expansion has also contributed to Labubu’s increasing value. With flagship stores, official online shops, and partnerships with major retailers, Labubu has become a recognizable name in the designer toy industry, attracting more collectors and investors.

3. High resale value and demand among collectors

Labubu figures have become highly desirable in the secondary market. Some limited edition figures have sold for three to ten times their original price within just a few months of release. Factors that influence resale value include:

• Rarity – The fewer units produced, the higher the value.

• Exclusivity – Event-only and collaboration releases tend to be more valuable.

• Condition – Unopened blind boxes and figures in pristine condition fetch the highest prices.

• Hype and trends – Certain Labubu designs gain cult followings, leading to rapid price appreciation.

Collectors and resellers often use platforms like eBay, StockX, and specialized collectible marketplaces to track and sell rare Labubu figures.

4. Strong community and brand loyalty

A collectible’s investment potential is often tied to the strength of its fanbase. Labubu benefits from an active and passionate collector community that engages through:

• Social media groups and forums

• Labubu trading and resale networks

• Pop Mart collector events and conventions

This engaged community ensures consistent demand for Labubu figures, making it easier to resell and trade figures at favorable prices.

5. Expanding product line and brand collaborations

Labubu has evolved from a simple vinyl toy to a full-fledged brand. The expansion into plush toys, apparel, accessories, and home decor increases its long-term brand value and visibility.

High-profile collaborations with brands like SpongeBob SquarePants, Coca-Cola, and fashion designers have introduced Labubu to new audiences, further increasing its desirability and investment potential.

6. How to invest in Labubu collectibles wisely

If you’re considering Labubu as an investment, here are some key tips:

• Buy early – Secure figures as soon as they drop to maximize future value.

• Prioritize limited editions – Focus on exclusive releases and event-only figures.

• Keep figures in mint condition – Avoid opening blind boxes if you plan to resell.

• Research the market – Track prices on resale platforms to understand trends.

• Network with collectors – Engage in the collector community to find valuable trades and opportunities.
  
  

Final thoughts

Labubu figures are more than just adorable collectibles—they represent a growing investment opportunity in the designer toy market. With limited releases, strong demand, and increasing brand collaborations, Labubu’s value continues to rise, making it a smart choice for collectors who want both enjoyment and financial gain.

Whether you’re a seasoned investor or just starting your collection, Labubu offers a unique blend of artistic expression and investment potential that few other collectibles can match.